How To Write A Good Meta Description 2021. Here are some tips on how to write a meta description: The title tag is like the headline, and the meta description is the subhead.

Make sure it appears in the title tag as well as the meta description. In many cases, though, these longer snippets are rewrites or taken directly from the page, so even then there's no guarantee that google will use your longer meta description. But you can be too short or too.